May 2026 Launch Targets

Status
in-flight
Tier
Tier 2 — Platform
Owner
Ryan Colston
Started
2026-05-01
Target launch
2026-05-31

One-line description. Concrete May 1-31 targets that replace the obsolete Phase 1 plan after the 36-hour compression.

Why

Phase 1 was supposed to take 6 weeks. It took 36 hours. The original Phase 1 success criteria don't apply anymore. Without explicit replacement targets, attention drifts back into infra polish.

May 1-31 is the launch month. Cadence, orbit, and personal-lane work are the targets. Anti-targets (platform hygiene, new scaffolding) get deferred to June.

Current state

Investigated 2026-06-30 (window closed 5/31 with no close-out ever written — this section was frozen at "day 2" for 59 days). Verdict: mostly did not happen, not just unclosed paperwork. Live evidence: content_engine.calendar shows only 1 piece actually shipped in May (a single Kit send, 5/13) against the 12-piece cadence target; Ghost has zero posts published in May (1 published post total, site-wide, predates the window); the DFW-orbit-2026 FUB tag has 0 matches in the main Orchard FUB mirror (caveat: the orbit-building work may live in a different FUB instance — not fully conclusive). No Linear issue tracks this work. The cadence-miss escalation defined in the source plan never fired, and the plan's own "End of May kill/keep/change review" never happened. Reads like the initiative stalled almost immediately after 5/2, not that it quietly succeeded off-the-books.

Next 3 actions

  1. Ship the first Wednesday newsletter (week of 5/4) on cadence.
  2. Tag the first 25 DFW orbit names (DFW-orbit-2026) by 5/7.
  3. Land first Capri-branded contract (rank 1 of 2026-05-may-priorities.md).

Decisions log

Open issues (re-checked 2026-06-30, window already closed 5/31)

References

2026-07-16 — PHASE CLOSED (RYR-172 E1)

Closed with the record, per the Flywheel Overhaul spec's E1 ("kill/close with records"). The window ended 5/31; the 6/30 re-check above stands as the final tally: cadence missed (1 of 12 shipped), orbit likely missed (0 tagged in the main mirror), three targets never independently re-verified. The lesson this project bought — targets without a launch gate produce "launched" checklists nobody re-checks — is now codified as Sales Motion v2's B4 launch gate (RYR-172 §B4: not launched until a real recipient traverses the full sequence, FUB shows it, comms rows reconcile, and Ry confirms the E2E evidence; the last checkbox is the scheduler unpause itself). No revival planned; anything worth carrying forward lives in the Flywheel Overhaul (RYR-172).